Who are the target customers?
Web Developer Newbies
What is their problem?
You can learn to create a site over a month, what's next?
What is your solution?
A map and guide through the various 201 levels of web development
How quickly can you build a MVP?
A few months
Who are the existing competitors?
RubySteps, other courses
How will your first 100 customers find your solution?
Blogging, webdev reddit and forumns
How will customers pay for the soution?
Ebook, course and other info product
How do you deal with copies of your solution?
Am I the right person to build this?
Lastly, give your idea a name!