Who's the target audience?
Consumers concerned about climate change
They feel guilty for their consumption habits
A review site for various claimed 'climate neutral' everyday products in supermarkets (shampoo, makeup, dishsoap)
Can I make this?
Not short term, it is a large undertaking, but maybe an open sourced model (climate neutral wiki)
Are people currently spending money on it?
Not changing their current behavior or researching on their own, and competitors exist
How will I get the first 25/250 customers?
I do not have a good marketing channel for this, press releases maybe?
If it works, will it be sustainable?
No, it's a nonprofit idea
Am I the person to build this business?